Opportunities for sports.
The digital transformation of the economy and general society has accelerated rapidly in recent years. In order to adequately address the change, new business models are to be developed to face agility & adaptability in the digital age to accommodate trends such as NFTs, IoT, Big Data & AI.
On our platform, we aim to create unique and valuable insights to drive digitalisation and new business models within the industry.
Partners
Our general approach for projects on these platforms is to onboard a team of dedicated students that complete either a workshop or longer-term industry project with a partner on a question relevant to the industry. This practical approach created profound and deep insights combining academic knowledge and practical challenges. We would like to thank our partners for the insightful current and past collaborations.
Hot Topics
Impulse Summit 2023
The Impulse Summit 2023 delved into the intersection of Business Innovation and Digitalization in the realm of sports, exploring critical themes such as sustainability, AI integration, fintech, brand management, and fan engagement.
One notable session, “Green Sporting Goods,” highlighted the imperative for sports goods manufacturers to prioritize sustainability without compromising accessibility. Speakers emphasized the need for collaboration among stakeholders to drive meaningful change.
Another session, “From Touchdowns to Tokens,” examined the burgeoning influence of fintech and tokenization in the sports industry, exploring how digital assets could enhance fan engagement and revenue streams while navigating regulatory challenges.
Additionally, discussions centered on the evolving landscape of brand management, the impact of sports entertainment tools on fan engagement, and the integration of digital technologies to optimize athlete performance while preserving the emotional essence of sports. Throughout the summit, experts explored the transformative potential of digitalization while addressing concerns about its impact on the emotional fabric of sports.
Insights
Completed project reports & white papers
DFB Akademie | TechRadar in Football
FC Bayern Munich | Monetisation of Digital Business Models
FC Bayern Munich | The Weekend Experience.
Contact
Reach out to learn more
If you are a representative of a company and interested to work with us on one of our platforms, please reach out to us directly. All interested students can use our Join the Journey section to apply to upcoming projects.
We always welcome any kind of questions about our initiative. Do not hesitate to contact our Platform Management anytime:
Contact Robin Meyer