The SBC originated with the idea to provide the missing bridge between the sports industry and the University of St. Gallen, especially for the University’s excellent business graduates. Over the course of the last years, we have come to understand that many students carry a passion for sports but have decided not to act on that for their career and therefore do not specifically pursue an education in sports. We aim to provide an insight into the sports industry as a sort of specialisation program within the Bachelor and Master programs at the University of St. Gallen and thereby bridge the gap between the field and the University. Each member of the Sports Business Club signs on for a one-year journey with a set timeline and different educational as well as practical skill development steps. Funded fully by the Impulse Network, the team members embark on a personal and professional development mission while simultaneously working towards our main annual output: the Impulse Summit in St. Gallen.