We are happy to present you the sixth edition of our Impulse Quarterly.

This is the final edition before this year’s Impulse Summit 2021, on October 28th in St. Gallen. This edition features essays from two of our Impulse Program members. The first discusses why the athlete has risen above the team in young sports fans’ minds and the implication for sports sponsoring. The second essay focuses on the need for sports organizations to integrate their economic objectives and social role into a coherent, sustainable framework.