Our platforms
Empowering the future of sports
Our platforms empower the future of sports by engaging students in real-world challenges across Business Innovation, Social Responsibility and Governance, driving impact through fresh perspectives and bold ideas.
Business Innovation & Digitalisation
Opportunities for the sports industry
The digital transformation of the economy and general society has accelerated rapidly in recent years. In order to adequately address the change, new business models are to be developed to face agility & adaptability in the digital age to accommodate trends such as NFTs, IoT, Big Data & AI. On our platform, we aim to create unique and valuable insights to drive digitalisation and new business models within the industry.
Society & Social Responsibility
Building trust for the future of society
While stakeholder theory has been around for nearly 70 years, achieving the UN Sustainable Development Goals requires collaboration across public and private sectors. In an industry often overlooking these issues, new circular economy concepts are essential. On our platform, we provide unique insights into societal challenges, partnering with Wasserman’s think tank and collaborating with Adidas experts to drive impactful actions towards a more sustainable future.
Politics & Governance
Impact for structures of the industry
Sports, one of the largest global hobbies, has strong connections to public institutions at all levels, making its industry structure more transparent than other sectors. This transparency offers a unique opportunity to develop future-focused governance solutions that can be applied beyond sports. On our platform, we aim to provide valuable insights to shape and strengthen the future of the European sports system.
Previous Projects
Industry collaborations & applied projects
Our general approach for projects on these platforms is to onboard a team of dedicated students that complete either a workshop or longer-term industry project with a partner on a question relevant to the industry. This practical approach created profound and deep insights combining academic knowledge and practical challenges. We would like to thank our partners for the insightful current and past collaborations.
Completed research & industry insights
Explore our most impactful deliverables
Discover in-depth reports and white papers developed from our collaborations. These publications highlight data-driven insights, emerging trends, and strategic recommendations for the sports and entertainment industries, reflecting our commitment to thought leadership and meaningful innovation.
DFB Akademie | TechRadar in Football
In the spring of 2021, we completed a platform project together with the DFB Akademie TechLab. The main target of this project was to...
FC Bayern Munich | Monetisation of Digital Business Models
In the spring of 2021, we completed a platform project together with the FC Bayern Munich. The main target of this project was to...
FC Bayern Munich | The Weekend Experience.
In the Summer of 2019, we completed a platform project together with the FC Bayern Munich. The main target of this project was to...
Approach for Sustainable Sponsoring | Whitepaper
A Code of Conduct to connect sustainability and sponsoring The Impulse Network platforms are based on the core topics concerning the initiative. Each platform...
Impulse Network | Sponsoring Code of Conduct with Adidas executives
In spring and summer of 2021, we completed a platform project on sustainable and future-focused sponsoring conduct including a challenge workshop by Adidas executives....
Wasserman | Women in Football research project
In winter 2020, we completed a platform project together with thecollective by Wasserman. The main target of this project was to survey 7 countries...
Under the Skin of Women’s Football in Europe | Whitepaper
Under the Skin of Women’s Football in Europe ? With only a couple of days until the Impulse Summit 2021, we are hugely proud...
McKinsey & Company | Sporting Goods report
In fall 2021, we are working on a platform project together with McKinsey & Company. The main target of this project is to co-create...
Impulse Network | Global Risk Report
Since the beginning of 2021, we have been working to create a Risk Report for the sports industry to pinpoint which risks are important...
Contact
Reach out to learn more
If you are a representative of a company and interested to work with us on one of our platforms, please reach out to us directly. All interested students can use our Join the Journey section to apply to upcoming projects.
We always welcome any kind of questions about our initiative.
Contact us
Sebastian Koch
Head of Partnerships