Where Sports and Business meet the next Generation.
8th Impulse Summit: 30th - 31st of October 2025 #TheNextBillionFans
In our interactive platform, we regularly unite 200 leaders from in and around the industry with 60 selected Global Talents. Our Global Talents are invited to Switzerland for a 5-day program ending with the Impulse Summit, in which our experts and Global Talents challenge the status quo of the sports industry in interactive formats.
As always, we aim to create a platform for intergenerational, international, and interdisciplinary dialogue, where participants can exchange ideas, share experiences, and create meaningful connections.
60
Invited Students (Global Talents)
60+
Speakers
30
Sessions
300
Participants
40
Supporters
Join as an Industry Leader
Impulse Summit 2025 | St. Gallen, Oct. 30–31
By participating as one of 300 industry leaders, you will access profound knowledge and expertise from peers, combined with the academic background and perspectives from the next generation. Our unique two-day conference allows you to openly discuss specific topics from your field of expertise, attend other industry professionals’ sessions and exchange ideas with the next generation. The private atmosphere ensures an eye-level exchange between peers and students to gain insights and make connections within the sports business network.
Be part of a thought-provoking intergenerational dialogue:
- 🔹Be one of 300 selected industry leaders
- 🔹Access 30+ sessions at the Impulse Summit
- 🔹Join an exclusive conference at one of the leading European business schools
- 🔹Engage in dialogue with 60 selected Global Talents
- 🔹Experience a unique, content-driven exchange format
- 🔹Enjoy food and beverages during all official events
- 🔹Take part in curated social and evening activities in St. Gallen
A Selection of Topics for Impulse Summit 2025
- The Calendar Issue – Can sports sustain its growth without burning out?
- The Power of the Athlete Brand – The shift from traditional sponsorships to personal business ventures.
- Tennis & Padel – Parallel Paths or a Shared Future in the Racket Sports?
- Shorter, Faster, Louder – How must sports evolve to capture the attention of the Next Generation?
- Tradition vs. Expansion – Can historic clubs grow internationally without losing their soul?
- Winning globally – Building resilient teams with an athlete’s mindset.
- Unlocking Sports’ Commercial Potential – The American playbook.
Confirmed speakers 2025
Maheta Molango
Prof. Footballers' Association, CEO
Luis Vicente
Chairman of APEX
Rodrigo Garza OLY
Athlete Partnerships IOC, Olympic medalist, Sport Commercial & Financial Advisor
Nepomuk Nothelfer
Lawyer, Associate Professor, Digitization & Entertainment
Lars Stegelmann
Director Marketing & Consultancy Two Circles
Holger Hansen
Executive Director Growth, Sports & Entertainment, Publicis Groupe Germany
Sol Lovemore
Founder & CEO, Lovemore Sports
Christopher Craig
Partner Manager, Google Cloud
Thyr Rodrigues
Fan Service & Experience Expert
Haruka Gruber
Senior Vice President Media & Head of Central Europe, Dazn
Marisa Schlenker
Adidas Foundation, Programs Team
Ilja Kaenzig
Vfl Bochum 1848, Chief Executive
Join the Start-Up Competition 2025
Are you ready to pitch your vision at the intersection of sports, business, and innovation?
On October 30th, the Impulse Summit Start-Up Competition returns to the University of St. Gallen. This is your chance to present your venture in front of leading investors, business experts, and global stakeholders.
As one of the 4 selected start-ups, you will:
🔹 Gain exclusive access to the Impulse Summit 2025
🔹 Pitch your idea to high-level industry decision-makers
🔹 Receive direct feedback from a diverse international network
🔹 Connect with potential partners and investors in interactive sessions
Not your regular sports business conference.
Our content-platforms.
Under the guiding topic #GameChangerGeneration of last year's Impulse Summit, the 7th edition of the conference took place at the University of St.Gallen (SQUARE), highlighting the role of a new generation in driving change and shaping the future of the sports industry.
Business Innovation & Digitalization
For unique and valuable insights to promote digitalization and new business models in the industry.
Environmental, Social and Governance
For exceptional perspectives on societal issues to shape the future of social responsibility in sport.
Sports Pathways
For unique insights into career journeys to shape the future of talent and development in sport.
#GameChangerGeneration: Impulse Summit 2024 - Aftermovie
What participants say
« Only when you challenge an idea and get someone out of his comfort zone, you can create something big. At the Impulse Summit you are not following, you are shaping. »
Carsten Koerl
CEO, Sportradar
« Participating as a Global Talent is a great opportunity for growing your personal network, gaining new perspectives & expand your knowledge. »
Sophie Steen
Global Talent (2022)
« The Impulse Summit is especially interesting due to the unique variety of people you meet: Students as well as decision makers in and outside of sports. »
Carsten Cramer
CEO, Borussia Dortmund
« The Global Talent program was amazing and the whole week was such a great experience. I met many new friends, and hope to stay in touch with them for a long time. »
Julia Pahnke
Global Talent (2021)
« I was impressed that it is so professional. It is a very well-run conference. There are a lot of people who are really interested, so it is good to be affiliated. »
Olaf Swantee
CEO, Sunrise
Our Community
Intergenerational Dialogue at heart.
Thought leaders from politics, business, civil society and academia shaping the future of sport and beyond.
Stakeholders from across the sports landscape – from public institutions to top athletes.
International students with diverse academic backgrounds including economics, sports, law, engineering, and social sciences.
University of St. Gallen students from all levels of study, bringing varied perspectives and ambitions to drive the initiative forward.
Join as an expert
Selection of past Speakers
Carsten Cramer
Borussia Dortmund, Managing Director
Maheta Molango
Prof. Footballers' Association, CEO
Norbert Patt
Titlis Cable Cars, CEO
Nicola Spirig
Olympic Champion & Ambassador
Diego Züger
Swiss Ski, CEO
Edouard Schmitz
Professional Athlete Showjumping, Swiss Equestrian
Ivan Miljkovic
Founder & Olympic Champion, IVMI Sports
Laurenz Haferbeck
Head of Digital Business Development, DFL
Jean-Baptiste Roy
Co-Founder Asian Sports Tech
Florian Hohmann
CFO, Muntagnard
Lars Stegelmann
Director Marketing & Consultancy Two Circles
Roland Mägerle
Head of Sports, SRF
Brian Wesaala
Founder & CEO, FFA
Vanessa Rueber
Impact Manager, Patagonia / Board Member POW
Sebastian Koppers
Head of Football R&D, DFB
Henning Wegter
Director Partnerships & Sales DFB
David Eades
Director, BBC Sport
Contact
Reach out to learn more
Whether you are an expert, a student, or a young professional, if you are interested in joining the Impulse Summit, do not hesitate to contact us. Use our Join us section for specific applications.
We always welcome questions and contacts directly in any case.
Contact Us
Noémie Jennifer Bürgin
Co-President
Sven Jeanneret
CO-President